Key Results

  • Developed and implemented strategies that helped influencers grow loyal followings by 30K+ and secure paid brand deals.

  • Built a lifestyle TikTok page from 0 to 245K+ followers, driving rapid audience growth.

  • Established brand identities across multiple pages, including a non-profit where we tracked analytics and optimized strategy to boost awareness and engagement

Jasmine Mihu grew her lifestyle brand to 245K+ followers and 2.4M+ likes on TikTok, building a trusted online community that led to paid brand deals. She achieved this by creating authentic content and actively engaging with her audience.

 Case Study: Jasmine Mihu Tiktok

(Community Building)

Challenge:
Start from zero and build an audience in the lifestyle space that not only engages with my feel-good content but also trusts me enough to partner with brands in that niche.

Strategy:

  • Created authentic lifestyle content resonating with daily routines, relatable moments for girls, and storytelling.

  • Leveraged short-form trends to capture attention quickly.

  • Engaged with followers via comments, polls, and interactive content to build loyalty.

  • Tracked analytics to refine posting schedule, content types, and audience targeting.

Execution:

  • Published consistent short-form content across TikTok.

  • Tested and optimized formats based on audience engagement and retention.

  • Maintained active two-way engagement with the community by always responding to comments & DM’s.

Results:

  • 245K+ followers and 2.4M+ likes in two years.

  • Built a highly engaged, loyal community.

  • Secured multiple paid brand deals through audience trust and influence.

  • Invited to be featured on Famous Birthdays.

Key Takeaways:

  • Authenticity and engagement drive community trust.

  • Data-driven optimization improves reach and growth.

  • Short-form content is most effective when paired with consistent interaction.

Case Study: Diversity Woman Network – Nonprofit Brand Growth

Overview:
Grew Diversity Woman Network’s social media presence from zero to over 300 followers while establishing a consistent brand voice and increasing engagement across four key platforms.

Challenge:
The nonprofit had no social media presence or cohesive brand identity, making it difficult to connect with its target audience of professional women.

Strategy:

  • Defined a clear brand voice that resonated with professional women.

  • Developed content tailored to the audience, focusing on empowerment, community, and resources for women.

  • Established presence on Instagram, X, LinkedIn, and Facebook to maximize reach.

  • Tracked analytics consistently to optimize content and engagement strategies.

Execution:

  • Created and scheduled posts that aligned with the nonprofit’s mission and audience interests.

  • Monitored engagement metrics and adapted content to improve reach and interaction.

  • Ensured consistent messaging across all platforms to strengthen brand recognition.

Results:

  • Grew social media following from 0 to 300+ followers.

  • Consistently increased engagement rates as the audience discovered and interacted with the nonprofit.

  • Established a cohesive brand identity across four social media channels.

Key Takeaways:

  • A defined brand voice is essential for audience connection and engagement.

  • Cross-platform consistency helps build recognition and trust.

  • Analytics-driven content adjustments improve engagement and growth over time.